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Saturday, September 13, 2014

YUP! I can YUP!


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The youngsters today are in need for new messaging apps. You do have WhatsApp, Hike etc, but at the end all of these are the same.Imagine if you can say “I love you”, “Wanna party”,’ “Reached Home” and interact with the all-time favourite youth icon YO YO HONEY SINGH with just one click?

Nucleus Research, today announced the launch of cool, fun and engaging one click messaging application – YUP! Joining as the first member and brand ambassador of YUP! is rapster and music director YO YO HONEY SINGH.  Yup! users will have Yo Yo  Honey Singh as their first friend as they download the app.  

Announcing the launch, Mrs. Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP! will cater to this need and make one-click messaging the default standard of interaction in India.”


Joining as the first member of Yup!, Yo Yo Honey Singh, said, “ I am excited to become a part of YUP! team as this gives me an opportunity to engage with my fans in a unique way.  My fans can now interact with me and share their feedback by just Yupping me anytime, anywhere. Join Yup! to become a Yup Star.”

Added Suri, “YUP! has been designed to bring a fun, secure, short, crisp and uncomplicated messaging experience of interaction for the users. We are delighted to have Yo Yo Honey

Singh as part of the Yup! team, as he has an instant reach and connect with the audiences of all age groups making him an instant brand fit.”

YUP! expects to have 50 Million active users by end of next year. Which seems great looking at the kind of usuage and need for new apps in the market.

YUP! will offer an amazing interactive user experience. With just one touch, a user can send a Yup! to their friends and can change the sound and theme of Yup! to their own liking. An innovative app, YUP! can be used to express every and any emotion.

Yup! Key Features

1.     One click messaging app
a.     Urgent Pager
b.     Urban poker
c.     Saves time

2.     Visually appealing and colourful user interface
a.     Change setting, theme and sound of Yup!

3.     Safe, Secure & Fastest way to Connect
a.     Privacy & Permission Based Connect
b.     No sharing of contacts to world
c.     Block and unblock features

4.     Available on Google Play Store – soon to be available on Apple store

5.     Low on Bandwidth

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